Blowfish Malibu is committed to making changes and taking steps in the right direction and that means doing more to reduce our footprint on the planet throughout the year. Through our 4Earth Project and (super cute) collection, we have been able to reduce the use of plastic in our packaging and continue to work on using recycled materials in our shoes where we can.
To celebrate Earth Day, we rounded up some of our favorite 4Earth shots we’ve been seeing all over Instagram. Take a look below!
@simpleandsweetblog
@katherinemarie.shops
@oceanofglitter
@rachelhess__
@taylorrjas
@lluviaoleon
@shimmy_emmy
@hannahelizabethparker
@hello_im_megan
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To learn more about the 4Earth project, you can do so HERE. Fun fact: every pair of shoes in this collection has an upper made up of recycled plastic bottles and for every pair sold, $1 is donated to the non-profit Oceana.
Shop: Maren4Earth and Moira4Earth
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Last night, the Blowfish Malibu team celebrated the launch of our 4Earth collection for SS22 at a new hot-spot in Hollywood, Grandmaster Recorders. Friends, editors, and many more gathered to check out the new line, snag a new pair of shoes for themselves and enjoy drinks and bites on a rooftop under the iconic Hollywood sign. To learn more about the 4Earth project, you can do so HERE. Fun fact: every pair of shoes in this collection has an upper made up of recycled plastic bottles and for every pair sold, $1 is donated to the non-profit Oceana.
We’re so excited to be able to start doing in-person events again and can’t wait until the next time we can celebrate out and about in Los Angeles in the near future.
Scroll through for some BTS shots from this wonderful evening event!
Are you as excited for Spring styles as we are? Also, if you’re ever in the Los Angeles area and want to be added to our email list for events, feel free to reach out to us at info@blowfishshoe.com
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January brought chilly weather but hot outfits.
It’s hard to believe we’re already in the home stretch of January (wasn’t it just Thanksgiving?!). But here we are.
January brings with it a whole bunch of changes: life after the holiday season, getting used to a new year, dealing with dark and gloomy weather, and so much more. But what does it also bring? A fresh batch of content and outfit inspiration to keep us going.
We’ve been loooving how the gals on social media rock our shoes. So we wanted to share some of our favorite ‘fit pics from the month.
@maddison.cierra in the COMET4EARTH
@korimallett in the REILLY boot
@potassium.ayla in the COMET boot
@anxietyandstyle in the CARRIE4EARTH
@missalissa in the CAITLYNN boot
@simplysierra in the COMET4EARTH
@grace.culwell in the URO SHR
@ryleygordon in the HANSA4EARTH
@helloelisez in the REDSEN boot
@a.hartzler in the MARLEY sneaker
Which pair would be your pick to rock this month? How would you wear it?
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The 4Earth Fall Edit is here!
The 4Earth project strikes again! But this time it’s a fresh batch of product for the Fall/Winter season. Fun fact: all of these shoes have an upper partially composed of recycled plastic bottles. Win!
The 4Earth project is an ongoing commitment by Blowfish Malibu to take a step in the right direction. As a brand, we plan to make more conscious decisions that will ultimately make a positive impact on the environment. With our 4Earth project, we will continue to dive into the process of how we manufacture, market and design our product in the hopes that we can limit our footprint on the planet. Additionally, we are proud to announce that we have greatly reduced the amount of plastic in our packaging.
We acknowledge that an estimated 300 million pairs of shoes end up in a landfill every year and know we are part of that problem. Going forward, we are committed to doing our part in order to decrease our footprint on the environment.
Additionally, for every pair of shoes sold in the 4Earth project, $1 is donated to Oceana in an attempt to clean up the world’s oceans.
Curious about how our shoes are made with recycled plastic bottles? Take a look below at how we’re able to create the material used for the shoes in the 4Earth project:
Scroll through for a look at the styles we’re offering in the 4Earth project this season:
So, what do you think about the fall edit? To learn more and explore our 4Earth project, head over to our website. Be sure to stay tuned for new and exciting updates in the near future!
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We’re taking to the beach for National Coastal Cleanup Day.
To celebrate September’s National Coastal Cleanup Day, Blowfish Malibu teamed up with The Surfrider Foundation and Athleta SoCal to help clean up the coasts. Over three days, we traveled to Encinitas, Seal Beach and Santa Monica to do our part to help the earth.
Before the three day event, we sent out an invitation asking the general public to join us. We are so thankful for the awesome volunteers that joined us. Over the course of the three days, more than 300 pounds of trash was collected off the beaches and correctly disposed of. (Enter happy dance!)
Shoutout to Zox and MegaFoods for contributing super cool giveaways for the helpers who gave their mornings to clean up the coasts!
Scroll through for a behind the scenes look from the three day experience. Can’t wait for the next one!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal. Keep an eye out for more fun future events!
Take a sneak peek behind our recent FW21 4Earth by Blowfish Malibu Photoshoot.
It goes without saying that no matter how many shoots we attend, we can’t help but capture behind the scenes moments every time. Our Fall 2021 shoot for 4Earth was no different and we’re so excited to share the process with you!
The 4Earth by Blowfish Malibu project features styles made with an upper composed of recycled plastic! Plus, $1 for every pair sold is donated to Oceana, a non-profit dedicated to cleaning up the world’s oceans. Not only will these styles add to your effortlessly cool outfits, but you’ll also feel good about supporting a non-profit devoted to helping our earth. This is just the beginning for us! And we hope to introduce other ways we can help the planet by producing and creating shoes you all love!
You can learn more about the 4Earth project HERE. And in the meantime, take a sneak peek at the behind the scenes images below.
Here’s Stacy our stylist and Suzie our hair/make up artist chatting away with Nikol on our team!
And the marketing team assisting on getting the shot we needed!
So, you’re interested in seeing more of the 4Earth collection, huh? Click here.
And let us know what your fave is for the season!
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Did you miss our 4Earth Spring Virtual Panel earlier this month? Don’t worry! Check it out below.
On Thursday, April 8th 2021, we gathered for our second 4Earth Spring Virtual Panel. We focused on one extremely important topic: how is the retailer landscape evolving due to a more conscious consumer?
This panel discussion was a continuation from our past virtual event that took place in October 2020, and is in support of our 4Earth project. Our 4Earth project features shoe styles made with an upper composed of recycled plastic. Plus, for every pair sold, $1 is donated to Oceana to help clean up the world’s oceans.
If you missed the opportunity to tune in, no worries! You can catch the full discussion HERE.
Our panel was made up of some incredible speakers, including:
Becky Mendoza, Changing Tides Foundation
Karen Bueno, Blowfish Malibu
Alex Grand, Good Intent
Chanelle Sladics, Simply Straws
Shelbi O, Sustainability Vlogger
We would love to hear what you thought of the panel discussion! Find us on Facebook or Instagram. And for more stories, check out the Journal.
4Earth 4 spring – second edition!
In March of 2020, we officially launched our 4Earth collection, our first line of shoes EVER with an upper composed of recycled plastic. The collection consisted of two of our most popular styles, and despite everything that happened in 2020, we were incredibly proud of this accomplishment.
The best part of 4Earth? One dollar for every pair sold is donated to Oceana, an organization dedicated to cleaning up the world’s oceans. We can definitely get behind that.
4Earth is BACK for Spring 2021, this time with an additional style, Play4Earth. Our Balla4Earth also gets a chic update with a fun leopard print upper that goes with everything and anything in your closet.
Scroll through for a look at how some girls are wearing these fresh additions to the collection for Spring, and head over to our website to learn more about the 4Earth project.
Photo by @ashleywebster__
Photo by @always.fae
By @mrsvanroekel
Photo by @akkaandchelli
By @brittany_clouse
Photo by @hausofshopping
Photo by @mrsvanroekel
By @always.fae
So, what do you think about our 4Earth 4 spring collection this year?
For more details on the SS21 4Earth collection, follow us on Instagram and check out more stories on the Journal. Learn more about the 4Earth collection on our website.
Take a quick sneak peek at our Spring/Summer 4Earth Photoshoot.
Confession time: we love taking behind the scenes photos. Seemingly endless hours of creativity, planning, collaboration and effort goes into each one of our photoshoots. So, we love capturing images of the process come together, especially when we can share them with you! So, we snapped a few sneak peek photos while on set for our SS21 campaign for our 4Earth project – just for you.
The Blowfish Malibu 4Earth project features some of our most popular shoe styles – but made with an upper composed of recycled plastic! Plus, $1 for every pair sold is donated to Oceana, a non-profit dedicated to cleaning up the World’s oceans. Not only will you feel cute wearing these styles, you’ll feel good about supporting a non-profit devoted to helping our earth.
You can learn more about the 4Earth project HERE. And in the meantime, take a look at a few behind the scenes images below.
Have you shopped our 4Earth collection yet? Let us know what you think – and tag us in your photos @blowfishmalibu for a chance to be featured!
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A new year calls for new resolutions! Here’s what Allie from the Blowfish Malibu Green Team has on her list for 2021.
We have to be realistic this year about what we can accomplish, especially in terms of New Year’s resolutions. We’re going through an emotional and unprecedented time, and it’s important to take a step back and really hone in on what we think we can realistically achieve. While many New Year’s resolutions of the past may have included things like “travel more” and “sign up for a gym membership,” 2020 has taught us that our resolutions should be a lot more realistic. This is why I’m continuing my focus on being a conscious consumer and doing my part in helping the environment.
When it comes to our Green Team, we had made a variety of changes in and to our office last year to ensure our entire team was working in a more eco-conscious way. But then came March 2020. Our entire team went full remote so it became important to adapt and make greener choices in our new work environment (aka home).
This year, as we continue to work from home, we are aiming to keep channeling the same “Green Team” attitude.
Here are some realistic resolutions I’ve made for 2021 in order to cut back on my own waste and to eliminate as much plastic as possible:
To say I’m obsessed with my Hydroflask is a massive understatement. I even gifted a couple of them to friends for the holidays! I upgraded my lid for one with a straw, so it’s fun (and easier!) to drink out of. It honestly feels like an adult sippy cup and I constantly find myself refilling it three times a day. Drinking more water AND cutting back on single-use plastic? A success!
I try to avoid using straws as much as possible when I’m out and about, opting to drink straight from the cup. For Christmas, I was gifted these great reusable straw kits and I plan on sticking one in my purse so I’ll always have a straw on hand if needed!
I moved home during the pandemic, and one thing we’ve realized is we go through A LOT of water. I always have a water bottle by my side. To cope, my family got these large water jugs, which we refill with filtered water at a small, local grocery store whenever we run out. Not only are we refilling the same plastic jugs and cutting back on waste, but we’re also supporting a local business. A win/win!
A Brita filter is also a great idea, especially if you are living with a smaller household.
With a family of four, there tends to be a lot of cooking – and a lot of leftovers. Enter Tupperware! We’ve upgraded most of ours to glass containers, so not only are they great for storing food, but they’re also easy to stick in the microwave and heat up once you’re ready to eat. We have them in all shapes and sizes, and honestly, leftovers always tend to make for the best lunch anyway.
Most people are fully aware of Nespresso, but did you know they offer a recycling program for the pods you use? You can get these recycling bags through Nespresso and either drop them off at a Nespresso location or at the post office. For people who drink a ton of coffee (like my family), this is the perfect way to get a caffeine fix at home without doing harm. To learn more about the Nespresso recycling program, check it out HERE.
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