It may have been hard, but the 4Earth Challenge is totally worth it.
Blowfish Malibu launched the 4Earth collection this month, which was a super proud moment for the team. We took some of our most iconic styles and updated them with one major change: we made the upper out of recycled plastic bottles. We wanted to move the brand in the right direction and start making conscious decisions!
With that being said, we partnered up with Oceana, a non-profit organization that works to make the oceans as healthy as they once were. For 2020, Oceana wanted to focus on the issue of single-use plastic.
This led us to our #4Earth4Life challenge. We wanted to see if we could eliminate single-use plastic for one week, and hopefully cut back on waste in general. Plus, we challenged our community to do the same! It was a goal of ours to educate our family and friends in hopes that they would join us.
I rid the whole house of single-use plastic bottles, such as water bottles, and have been steadily using reusable jugs.
I’ve invested in some produce bags to eliminate the single-use plastic bags from the grocery stores.
I’ve been using reusable bottles day to day, especially on work trips or long photoshoot days, for example!
Other steps have included using reusable bags at the market or choosing glassware over plastic. And I’ve been taking my reusable straw everywhere!
This challenge wasn’t easy – big changes never are. We’d love to see how you do! Learn more about the challenge here, and don’t forget to tag #4Earth4Life.
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10 tips on living a greener life!
We all want to live greener lives, but let’s face it, it’s so hard to start! Personally, I find it easier to take one step at a time by implementing something small and growing it over time. Everyone has their own pace, and that’s ok! But it’s important to start today so we can see the impact tomorrow.
Since working on the 4Earth collection, I have been taking small steps to make my life greener. I have also taken the #4Earth4Life challenge, where we challenged our community to avoid plastic for one week (check it out here!).
Today I’m sharing 10 tips that you can implement in your day-to-day to help live a greener life. Read on!
This one is a biggie for me as I love using paper towels to clean, especially in the kitchen. Recently, I have set aside hand drying rags – and cleaning rags – so that I do not have to grab a paper napkin every time.
Living in Los Angeles, it is very hard to survive without a car. I purchased a bike recently and this has helped me get around in my neighborhood! Taking the bus is also a great alternative. (But make sure you wear your mask and bring hand sanitizer.)
Whenever possible, choose a reusable option! Personally, my all-time fave is reusable sandwich bags. These have been a game-changer! Do some research and find more reusable options going forward. When possible, also choose to recycle instead of throwing away.
The average American family typically uses over 300 gallons of water every day, according to the EPA. This one is hard, but I have been more conscious of the time it takes to clean my dishes or take a shower in order to help out the planet. It is important for us to conserve water as much as we can.
Sharing with friends is a fun and easy way to save the planet. Buying less, in general, can help reduce waste so try sharing outfits, books, even household items whenever possible!
This is a biggie for most people, but avoid plastic water bottles and bags! It can be so easy to grab a plastic water bottle before the gym or choose plastic bags at the grocery stores, but these items cause more harm than good. Be mindful before choosing plastic.
You might sit on hold with customer service for a while in order to make all of your bills paperless, but hey – it’s worth it! Many companies even offer a paperless option online. Take the time to go through your mail and see where you can go paperless.
Go big or go home! Avoid products that are packed for single use. Try buying in bulk to reduce harmful waste.
You wouldn’t believe the number of useless items I have collected over time! When possible, avoid creating trash by refusing things you do not need. Say no to utensils for take-out. Eat your ice cream out of a cone instead of a cup. Buy items with little or no packaging. Every little bit of trash avoided does make a difference.
This is a fun one! I have been playing a game where I repurpose one thing a day that I would usually throw away. The other day, I planted some seeds in an egg carton. Today, I repurposed my favorite candle by adding more wax and new wicks. Be resourceful!
How do you live a greener life? Take the #4Earth4Life challenge and tag us for a chance to be featured @BlowfishMalibu!
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Style inspiration from a few of our favorite Blowfish Malibu influencers wearing Marley4Earth sneakers.
Ok, we’re obviously suckers for cute shoes. But we’re even bigger suckers for fashion that does good for the planet. Enter Marley4Earth, our first sneaker with an upper composed of recycled plastic. Some of our favorite content creators got their hands on a pair before they were released to the public (lucky ladies!). We were curious to see how they were going to style them. And the results are in: we’re obsessed with how they paired this must-have sneaker with their looks.
@alexiistherese
@bylisalinh
@bellabucchiotti
@alex_pistorio
@kbousq
@racquelgoldy
@taryndudley
@searidgwayy
Are you leaning more towards the navy sneakers or the off-white? How would you wear your pair of Marley4Earth?
Wondering what 4Earth is all about? We here at Blowfish Malibu are stepping up to make more conscious decisions that will make a positive impact on the environment. We acknowledge the fact that 300 million pairs of shoes end up in a landfill every year and know we are part of that problem. Going forward, we will assess what we do from an environmental standpoint and dive into the process of how we manufacture, market and design our product in the hopes that we can make substantial changes and limit our footprint on the planet. Additionally, we are proud to announce that we have greatly reduced the amount of plastic in our packaging.
Learn more HERE. And a big thank you goes out to all of the fashionistas pictured above.
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