See how influencers are wearing the new BALLA4EARTH style. (Hint: it’s super cute!)

This year, we wanted to make more conscious decisions that would have a positive impact on the environment. So, we set out to create the 4Earth Collection. One of the eco-conscious shoes we launched was the iconic Balla silhouette. Balla, a cut-out sandal with strappy details, features an upper made of recycled plastic bottles. Additionally, other features include a micro-wedge, distressed hardware, and an inside zipper for easy on/off. Obviously, we were so excited to get these new sandals on some feet! So, we sent the BALLA4EARTH style to some of our favorite content creators across the country, and the consensus was the same across the board. Turns out everyone thinks Balla is good for the earth AND adorable on your feet. So won’t you join us in taking a step in the right direction?

Scroll through for style inspiration on how to rock our new favorite casual sandal for summer:

@mamashocks

@aliviafields

@choosingchelsea

@courtneysteeves

@haleyparkerstyle

@ivajorg

@katelyn_bowen

@kylahamlin

@maddy_lee_ann

@mr.pokee

@natdaddieco

@ya_girl_taylor_allen

@curlyemgabs

So tell us what you think! And let us know how you wear your BALLA4EARTH. Post a photo and tag us @blowfishmalibu on Instagram using #4Earth4Life

Learn more about the 4Earth Collection.

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It may have been hard, but the 4Earth Challenge is totally worth it. 

Blowfish Malibu launched the 4Earth collection this month, which was a super proud moment for the team. We took some of our most iconic styles and updated them with one major change: we made the upper out of recycled plastic bottles. We wanted to move the brand in the right direction and start making conscious decisions!

With that being said, we partnered up with Oceana, a non-profit organization that works to make the oceans as healthy as they once were. For 2020, Oceana wanted to focus on the issue of single-use plastic.

This led us to our #4Earth4Life challenge. We wanted to see if we could eliminate single-use plastic for one week, and hopefully cut back on waste in general. Plus, we challenged our community to do the same! It was a goal of ours to educate our family and friends in hopes that they would join us.

So, here’s how I did with the 4Earth Challenge:

I rid the whole house of single-use plastic bottles, such as water bottles, and have been steadily using reusable jugs.

I’ve invested in some produce bags to eliminate the single-use plastic bags from the grocery stores.

I’ve been using reusable bottles day to day, especially on work trips or long photoshoot days, for example!

Other steps have included using reusable bags at the market or choosing glassware over plastic. And I’ve been taking my reusable straw everywhere!

This challenge wasn’t easy – big changes never are. We’d love to see how you do! Learn more about the challenge here, and don’t forget to tag #4Earth4Life.

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We are so excited to announce our newest eco-conscious collection, 4Earth. 

In 2020, Blowfish Malibu is stepping up to make more conscious decisions that will make a positive impact on the environment. We acknowledge the fact that 300 million pairs of shoes end up in a landfill a year, and know we are part of that problem. So moving forward, we will assess everything we do from an environmental standpoint. This includes diving into the process of how we manufacture, market, and design our product in the hopes that we can make substantial changes and limit our footprint on the planet.

That brings us to our newest collection: 4Earth. New to the brand for 2020 spring and summer, the 4Earth collection is our first venture into creating a product that haves less of a negative impact on our environment. Our team is excited about the challenge, and we want to challenge you to try and make a positive change for the earth, as well.

The line consists of two of our classic styles; the Balla sandal and the Marley sneaker. These sneakers are composed of an upper made entirely of recycled plastic. Additionally, we’ve teamed up with Oceana, a non-profit that actively works towards cleaning up the world’s oceans.

With every pair sold, we’ll donate $1 to Oceana in hopes that we can help make a positive difference 4Earth.

With the launch of our new campaign, we’re also introducing our #4Earth4Life Challenge. For only seven days – just one week – we challenge you to completely eliminate your use of single-use plastics, as well as to cut back on waste in general.

Document your experience on social media, using the #4Earth4Life hashtag. Get your friends involved! See who can cut back the most. Create and educate your followers about the techniques you’ve learned on how to limit your single-use plastics usage. Teach your loved ones about how they can make the earth a healthier place. At the end of the day, there’s no limit to the good we can do by cutting back together.

Learn more about retailers in your area carrying the 4Earth collection HERE. 

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