Say hello to 4Earth, our newest collection of boots for fall.
Earlier this year, we acknowledged the fact that 300 million pairs of shoes end up in a landfill every year and know we are part of that problem. Going forward, we are committed to doing our part in order to decrease our footprint on the environment. We introduced the 4Earth collection, our first-ever shoes with uppers made of recycled plastic.
Additionally, we’re bringing back some of our favorite sneakers with the same upper, all perfect for the cold weather seasons.
Like our spring line, for every pair of 4Earth boots and shoes sold, we will be donating $1 to Oceana, a non-profit dedicated to cleaning up the world’s oceans. We’re excited to continue this partnership, as we realize that it’s time to step up and make a change.
Learn more about our 4Earth collection, as well as our partnership with Oceana, HERE.
Learn more about our 4Earth collection, as well as our partnership with Oceana, HERE.
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
It may have been hard, but the 4Earth Challenge is totally worth it.
Blowfish Malibu launched the 4Earth collection this month, which was a super proud moment for the team. We took some of our most iconic styles and updated them with one major change: we made the upper out of recycled plastic bottles. We wanted to move the brand in the right direction and start making conscious decisions!
With that being said, we partnered up with Oceana, a non-profit organization that works to make the oceans as healthy as they once were. For 2020, Oceana wanted to focus on the issue of single-use plastic.
This led us to our #4Earth4Life challenge. We wanted to see if we could eliminate single-use plastic for one week, and hopefully cut back on waste in general. Plus, we challenged our community to do the same! It was a goal of ours to educate our family and friends in hopes that they would join us.
I rid the whole house of single-use plastic bottles, such as water bottles, and have been steadily using reusable jugs.
I’ve invested in some produce bags to eliminate the single-use plastic bags from the grocery stores.
I’ve been using reusable bottles day to day, especially on work trips or long photoshoot days, for example!
Other steps have included using reusable bags at the market or choosing glassware over plastic. And I’ve been taking my reusable straw everywhere!
This challenge wasn’t easy – big changes never are. We’d love to see how you do! Learn more about the challenge here, and don’t forget to tag #4Earth4Life.
Follow us on Instagram or check out more stories on the Journal.
Step behind the scenes and check out our latest event, the 4Earth launch.
We were so excited to recently launch the 4Earth campaign, our first-ever line featuring an upper composed of recycled plastic. So we thought it would only make sense to turn the launch party into an educational experience. Not only that, but all of our LA guests were able to take home their very own pair of 4Earth shoes, so they can start taking a step in the right direction.
Hosted at Madera Kitchen in Hollywood, our team was fortunate to be able to put on an incredible panel discussion focused on how we can all take small steps to live a greener lifestyle. A variety of people in the industry also graciously spoke on the subject. We were excited to welcome Jon Frank, from Oceana, to speak about the organization we’ve chosen to partner with on this new journey for the brand.
In addition, we hosted Jannie Denney, our lead sneaker designer, to speak about the design process that went into developing this line.
After both of these wonderful representatives, we welcomed Veena Crownholm, Taylor Nolan, Danielle Nagel, Becky Beck and Jannie Denney to discuss how they are actively taking a more eco-friendly approach to both their businesses and their day to day lives.
Thank you to all of our guests who came out to celebrate the 4Earth line with us and a MASSIVE thank you to all of our extraordinary panelists! Additional thanks go out to our sponsors: The Bouqs, Coola, and Derma-E for helping us bring this event to the next level.
Follow us on Instagram and check out more stories on the Journal.
