SNEAK PEEK: SS22 PHOTOSHOOT

Take a sneak peek behind our recent SS22 Blowfish Malibu Photoshoot.

Another day, another photoshoot. The Blowfish Malibu marketing team ventured over to Oceanside, California to shoot our SS22 campaign. Even though we were expecting blue skies, these few days in November were filled with gloomy skies and particularly cold weather for SoCal.

Fun fact: our team had to go in afterwards and make sure the skies actually *appeared* blue for the final products. Overall, we’re so happy with how these shots came out and, at the end of the day, we’re always happy to spend some quality days with the team on set.

How excited are you to embrace Spring/Summer styles (and weather)?!

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Behind The Scenes: FW21 Kids Photoshoot

Take a sneak peek behind Blowfish Malibu’s recent FW21 Kids Photoshoot.

We recently had our Blowfish Malibu Kids Fall and Winter ’21 photoshoot and let me tell you – it was pretty darn cute! Our Fall/Winter collection is all about making a bold fashion statement, while still keeping comfort and affordability top of mind. The little fashionistas in our shoot rocked it!

You can learn more about the Kids Fall/Winter collection HERE.  And in the meantime, take a sneak peek at the behind the scenes images below.

Check it out!

Ken, our videographer, catching the perfect holiday shot! How cute is our little model posing with Christmas lights?

Kids Photoshoot

Suzie, our hair stylist, doing a quick touch up! Hello, tinsel!

Kids Photoshoot

The girls had fun playing with all the props while we took behind the scenes shots. I mean, cuteness overload!

Kids Photoshoot

Karen, our VP of Marketing, and Nikol, our Art Director, reviewing images while Lauren, our photographer, gets ready for the next shot. Keep working hard, ladies!

Love our FW21 Kids Photoshoot photos? Let us know which photo your fave is! And raise your hand if these photos have you excited for the holidays to start!

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Behind the Scenes: SS21 Palm Springs Photoshoot

Go behind the scenes of our spring and summer photoshoot in sunny Palm Springs!

Another season, another photoshoot! The Blowfish Malibu team headed out to the legendary Saguaro Hotel in Palm Springs, California, for a colorful shoot for our Spring/Summer 2021 collection. The hotel is full of vibrant pops of color, flashy hues and ultra saturated tones. Our new spring and summer 2021 collection follows suit. It is super bright and colorful, and filled with tie dye and hot hues. So, obviously the Saguaro made perfect sense! (Want to see some of the new product? Keep scrolling for a little peek!)

Our team spent two days there shooting for both Womens and Kids back in November, 2020. So, that gave us a ton of time to prep and get assets ready for the upcoming season. We can’t wait to share what we’ve been up to – so take a look!

Scroll through for our Palm Spring photoshoot and a sneak peek at the new line!


 

Palm Springs

Palm Springs

Palm Springs

Palm Springs

Palm Springs photoshoot

Palm Springs photoshoot

Palm Springs photoshoot

Palm Springs photoshoot

Palm Springs


So, what did you think of our Palm Springs photoshoot? Let us know! For more Behind the Scenes looks at what we’re up to, follow us on Instagram and check out more stories on the Journal.

A+ Back to School Style

Too cool in back to school.

School is officially back in session! Although summer may be winding down (which we’re incredibly bummed about), your little lady will be the queen of the classroom in these kid-approved Back to School kicks.

Check ’em out below!

@lilnbear with the MARLEY-K

 

The VENUS-K and VENUS-T shot by @brooke_ann_z

 

The GRANOLA-B-T shot by @lifewithadaleegrace

 

The PLAY-T shot by @tiff_king12

 

The RIOO-T shot by @ootd.alma.style

 

back to school

The VENUS-T shot by @familyfunplaytime

 

back to school

The MARLEY-K shot by @loreleicheers

 

back to school

The PLAY-K shot by @opalandthorne

 

back to school

The RAINEY-T is perfect for those cool Fall days

 

back to school

The MARLEY-K shot by @cateannabeth30

 

back to school

The VALETTA-T shot by @living.ourbest.life


Which pair does your little lady need to complete her school looks?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Behind the Scenes: SS21 Palm Springs Photoshoot

Go behind the scenes of our spring and summer photoshoot in sunny Palm Springs!

Another season, another photoshoot! The Blowfish Malibu team headed out to the legendary Saguaro Hotel in Palm Springs, California, for a colorful shoot for our Spring/Summer 2021 collection. The hotel is full of vibrant pops of color, flashy hues and ultra saturated tones. Our new spring and summer 2021 collection follows suit. It is super bright and colorful, and filled with tie dye and hot hues. So, obviously the Saguaro made perfect sense! (Want to see some of the new product? Keep scrolling for a little peek!)

Our team spent two days there shooting for both Womens and Kids back in November, 2020. So, that gave us a ton of time to prep and get assets ready for the upcoming season.

Scroll through for a sneak peek at the new line!


 

Palm Springs

Palm Springs

Palm Springs

Palm Springs

Palm Springs

Palm Springs


For more Behind the Scenes looks at what we’re up to, follow us on Instagram and check out more stories on the Journal.

Heart eyes for Blowfish Malibu Kids

Valentine’s Day is almost upon us, so we’re featuring some of the cutest Blowfish Malibu Kids influencers we have heart eyes for in 2021. 

One part adorable and two parts super stylish, these little ones are major fashionistas in the making. They may be young, but they sure know how to rock a pair of Blowfish Malibu shoes. So, take a second to head over to our website and check out the newest styles offered in our Kids collection by Blowfish Malibu Kids. We promise you’ll be crushing on these super cute looks, too.

But first, scroll through some of our favorite kids looks below.


@haddiegirl22

 

Photo by @jade.p.156

 

blowfish malibu kids

@felicitysplayhouse

 

blowfish malibu kids

Photo by @carly.esquerra

 

blowfish malibu kids

@lucyeroysden

 

blowfish malibu kids

@turnerpartyoffive

 

blowfish malibu kids

Photo by @the.bettag.3

Show us how your little ones are wearing their Blowfish Malibu shoes in 2021 for a chance to be featured! Tag us @blowfishmalibukids on Instagram.

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Feeling… Thankful

This year the Blowfish Malibu marketing team is feeling… thankful.

This year has certainly been hard for many, and it comes to no surprise that everyone we know has had to deal with unimaginable circumstances throughout the duration of 2020. This Thanksgiving, our team is taking a step back and reminding ourselves of what we’re truly thankful for.

The Blowfish Malibu marketing team took a second to share what it is we’re feeling very thankful for this season.

Check out the videos below:

Happy Thanksgiving from all of us to all of you! We appreciate each and every one of you.

What are you giving thanks for in 2020?


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Boo! BTS of our Kids Virtual Halloween Art Class

Step behind the scenes of our virtual Halloween art class for kids!

To celebrate Halloween, we invited our sneaker designer Jannie Denney, to lead a virtual art class for kids. Our young invitees were able to design their own Blowfish Malibu Kids sneakers!

Before the event, everyone was sent a pair of sneakers, fabric markers, as well as loads of candy and Halloween goodies. Costumes were encouraged, of course! This was such a fun way to celebrate Halloween safely, while also letting the little ones be creative.

Check out the class here and feel free to color on your own sneakers at home!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

BLOWFISH MALIBU SPOTLIGHT: AARON WARE

Get to know one of our Customer Service Reps at Blowfish Malibu, Aaron Ware.

Thanks for taking the time to meet with us, Aaron! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.

Read on to learn more about Aaron:

Tell us about your role at Blowfish Malibu.

I work in Sales and Customer Service. I work alongside sales rep Henry Colominas, who is responsible for the southeast region of the United States. I am responsible for placing orders and making sure orders are shipped in a timely manner.  In addition to working with Henry, I take phone calls from customers. Customers will call in regards to placing an order and asking for line sheets with product information.  Consumers will call in regards to stores in their area that carry our brand, and they often ask me what styles do I recommend.  The most interesting part of working in Sales/Customer Service is seeing the different trends and styles for each region. Customers that live in the northern region of the US typically call for boots, whereas consumers in the southern region are all about sneakers and sandals.

What did you do previously before joining the Blowfish Malibu team?

I previously worked at K-Swiss, in the same role.

How did you get started with Blowfish Malibu?

I got started with Blowfish Malibu by a recommendation from my good friend Allie Woerner, who is a member of the Marketing team.  She thought I would be a perfect fit for the Blowfish family.

What do you like most about working in the fashion industry?

What I like most about working in the fashion industry is seeing the different trends in each region of the country.  Also, women are very unique and versatile when it comes to putting an outfit together.

What’s your favorite part of your job?

Working the Atlanta Market Show in Atlanta, GA. I really enjoy this show because it allows me to meet our customers in person, and put a name-to-face. The show also puts in perspective how successful we have been as a brand for the past 4-5 years.  Our booth at the show is consistently filled with people trying to place orders, and new customers wanting Blowfish product in their boutiques.

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

My two favorite things about LA are the beautiful weather and the different types of restaurants.  How can you hate living in a city where the average temperature is 72 degrees? The great weather allows us to enjoy outdoor activities with friends and family. I’m biased, but I believe that LA is the food capital of America. If you wanted, you could eat at a different type of restaurant for 365 days.

Which is your favorite pair of Blowfish Malibu shoes?

The Play sneaker in Red Buffalo Check. It’s a sneaker that you can wear year-round.

What advice would you have for someone who’s trying to pursue the same career as you?

My advice would be to make sure you are passionate about your career.  At the end of the day, your happiness should be the most important.

JUST FOR FUN

What was the last thing you were obsessed with?

Collecting tennis shoes. In particular, Air Jordan’s.

Where are you from and how has that shaped you?

I’m born and raised in LA. It has shaped me by being around different types of cultures, ethnicities, and meeting new people.

What’s your dream travel destination?

Istanbul, Turkey, Izmir, Turkey, and Milan, Italy.

If you could have lunch with anyone, living or dead, who would it be?

Vin Scully & Chick Hearn.

When do you feel best about yourself?

When I am able to help others in any capacity.

What’s your personal motto?

Transparency is key!

What’s a fun fact about you most people don’t know?

Two fun facts: I was the first baby born in Gardena, CA in the 1990s (birthday is on January 1, 1990 😊).

FILL IN THE BLANK!

I learn the most from: Reading books and newspaper articles. I’m a sucker for learning new information on a daily basis.
I can’t live without: My television. I can watch sports & Netflix ALL DAY!
You can find me shopping at: any of the secondhand, vintage streetwear stores in the Melrose/Fairfax area of LA.
My astrological sign is: Capricorn.
I’m scared of: Strangely enough, I am not afraid of anything.
The last book I read was: Unscripted: The Unpredictable Moments That Make Life Extraordinary, by Ernie Johnson.
Most people would say I’m: Laid-back, easy-going, social, fun to be around.
I’m currently listening to: Drake, Kendrick Lamar & Jay-Z are always my go-to’s.
My style mantra is: A vintage sports or music t-shirt from the 80’s/90’s, jeans & a pair of Jordan’s or Vans.
I feel most comfortable: relaxing on the beach and exercising.
When I woke up today I felt: happy to be alive, because tomorrow is not promised.
Most people don’t know: I attended George Washington University and played basketball there from 2008-2012.
I feel the best when: I’m hanging out with family and friends.

Thank you, Aaron! We’ll catch up with you soon.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Behind the Scenes: FW2020 Photoshoot

We’re excited to FINALLY share some Behind the Scenes from our FW2020 photoshoot!

Last month, we got together with our go-to wardrobe stylist, awesome make-up artist, and videographer to create fun footage for the Fall! This photoshoot took place over two days: one day in Palm Springs and another day in Los Angeles. Somehow, we were able to survive a mid-July outdoor photoshoot in Palm Springs without overheating. Although our photographer’s laptop needed a few ice packs throughout the day to stay cool.

While our photographer was shooting looks, a separate team was working on creating some fun stop motion videos, which will be used on our social media pages during the campaign. (So keep your eyes out!)

Scroll through for some fun FW2020 BTS:

FW2020

FW2020

 

FW2020

FW2020

FW2020

FW2020

FW2020

So, what did you think? Did you see any surprise sneak peeks of new shoe shapes, prints and details? Keep an eye out!

Follow us on Instagram and check out more stories on the Journal.

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