Bloom

Going forward, Blowfish Malibu will utilize BLOOM pellets in all shoes featuring insoles in our Women’s collections. This technology uses algae to create pellets which are then used as a sustainable material in consumer products. BLOOM allows companies like Blowfish Malibu to innovate and create more eco-conscious products with measurable impacts.

HOW DOES BLOOM WORK?

BLOOM combines algae with base polymers to make resin pellets that can then be used as sustainable ingredients for consumer products.



Blowfish Malibu Bloom

MATERIAL STAGES

WHY IS ALGAE IMPORTANT?

  • Excessive amounts of CO2, a warming climate, and water pollution are causing harmful algae blooms that negatively Impact our environment
  • Algae produces more oxygen and captures more carbon than all of the forests combined
  • Growing up to 100x faster than plants and trees, Algae is an untapped resource, creating value from pollution
  • Through environmental restoration, algae is harvested to export nutrients and restore balance to the ecosystem
  • Using this algae technology, BLOOM intercepts pollution before it negatively impacts nature
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